Real Dates in Real-Time


October 27, 2010


SpeedDate.com Study on Dating Preferences Suggests Ethnic Background Is Still a Factor When Meeting Others Online


SpeedDate's Analysis of Millions of Online Dates Show That Elements Such as Age and Gender Play an Important Role in Willingness to Date Outside of One's Own Ethnicity

SAN FRANCISCO, CA--(Marketwire - October 27, 2010) - SpeedDate.com, the world's first and largest speed dating website, today released key findings on dating preferences based on a random sampling of 1.7 million dates over the course of 18 months. Findings conclude that while many singles are open to dating outside of their ethnicity, key demographic factors such as gender and age play a critical role. Findings conclude that overall, 53.6 percent of women prefer to date men of their own ethnicity compared with 42.9 percent of men. Also, starting at age 25, the percentage of men and women open to dating outside of their ethnicity begin to greatly differ. By age 60, 70 percent of women on SpeedDate.com prefer meeting others exclusively within their own ethnicity compared to just 38 percent of men who consider it an important factor.

In addition to differences in dating preferences between gender and age, the study also looked at individual ethnic groups ranging from Latinos, East Indian and African American among several others. Findings suggest that individuals from minority groups were far more likely to date outside of their ethnicity when compared to those from Caucasian backgrounds. Daters with Pacific Island backgrounds were the least conservative with only 12 percent, on average, dating exclusively within their own group compared to those of Caucasians backgrounds, who at 54 percent were the most conservative.

"Dating preferences, based on culture or color of skin, are considered a taboo subject yet we know it's no secret that many still consider these to be important factors when meeting others for the first time online," stated Simon Tisminesky, co-founder and CEO of SpeedDate.com. "What is encouraging is that our findings revealed that across the board, the younger generations were much more open to diversity and dating outside of their circle. We were happy to see this, because as this trend continues, it means online daters will have an even higher chance of meeting someone special based truly on chemistry."

Other Findings:

  • In all categories, except for individuals of Asian descent, females were found to prefer their own ethnic group more than males.
  • Asian males, at 62 percent, came in second as the least likely to date outside of their ethnic group behind Caucasian individuals as a whole.


Report Methodology

This study was based on a recent data-set of one 1.7 millions dates from SpeedDate users from around the world. This is a representative sample of users who signed up on SpeedDate.com between January 2009 and June 2010. No identifiable information of any kind, including IP addresses were collected during this study.

Since launching in late 2007, SpeedDate has hosted over 100 million dates. The company's novel platform gives singles the ability to instantly meet and connect through live five-minute dates using chat, instant messaging or video. SpeedDate eliminates the need for long questionnaires or dating surveys and places the matchmaking process back into the hands of the dater, who instantly knows if a connection has been made through live interaction.